ArcNave
How a BIM services company built the website, internal systems, and client automation to match the quality of the technical work they were already delivering.
Technical expertise. Infrastructure that couldn't keep up.
ArcNave delivers BIM modelling, coordination, documentation, and project support for construction projects. The technical expertise was there. The demand was growing. The internal systems holding it all together were not keeping pace.
A team of 5 to 10 people was managing active projects, client communication, and internal coordination through WhatsApp. The website didn't reflect what the business actually offered. Leads came in with no structured process to handle them. Client onboarding depended on manual follow-through.
The build covered three things: a website that positioned ArcNave properly, an internal system that replaced WhatsApp as the operational backbone, and a client automation layer that handled leads and onboarding without manual input at every step.
Selling precision. Operating on WhatsApp threads.
BIM companies sell precision. Coordinating complex construction documentation requires exact process and clear accountability. ArcNave's internal operations told a different story.
Projects were tracked across WhatsApp threads. Updates had to be requested manually because there was no central view of what the team was working on. Approvals stalled because the right person didn't have visibility. Deadlines got close before anyone realised something was behind.
On the client-facing side, the website wasn't doing the work the business needed it to. The messaging was generic. The service offering wasn't clearly framed. A company with real technical credibility was presenting itself as something forgettable.
New leads came in and follow-up depended on someone remembering to send a message. Client onboarding was inconsistent. There was no automation carrying any of it.
The gap between the quality of ArcNave's technical delivery and the quality of its operational infrastructure was significant. And it was getting harder to grow through it.
Three systems. Website, operations, and client automation.
Website Design & Development
A modern WordPress website built around ArcNave's specific services: BIM modelling, coordination, documentation, and project support. Service messaging tightened to speak directly to construction clients. A portfolio section built to showcase completed projects. Lead generation forms integrated at the right points in the user journey. Full site built mobile responsive and SEO-ready.
Project Management System
A fully custom Notion workspace built for ArcNave's workflow. A main active projects board gave management live visibility into everything in progress. A team task tracker made ownership clear at the individual level. A deadlines calendar surfaced what was upcoming before it became urgent. Every project moved through defined stages: New Inquiry → Proposal → Approved → In Progress → QA Review → Delivered.
Client Management & Automation
A CRM built in GoHighLevel with a sales pipeline that matched how ArcNave actually converted clients: New Lead → Qualified → Proposal Sent → Won → Active Client → Repeat Client. Lead capture forms on the website fed directly into the CRM. Auto-acknowledgment went out the moment an inquiry was submitted. Opportunities created automatically. Internal notifications fired without anyone routing them manually.
Proposal follow-up sequences ran on a timed schedule with portfolio and case study content built into the touchpoints. When a lead converted, the client onboarding sequence triggered automatically: welcome email, project requirements request, and internal handoff into Notion for project setup. Built specifically around how BIM service companies engage clients — not a generic template applied to the wrong context.
What changed.
Website, internal operations, and client processes all aligned with the level of work being delivered.
Of project tracking moved off WhatsApp and into a structured system
Reduction in client onboarding time after automation went live
Active projects tracked simultaneously in real time
Faster lead response time compared to pre-system baseline
ArcNave moved from a technically strong business with informal operations to one where the website, the internal systems, and the client processes all reflected the level of work being delivered. The team stopped operating through chat threads and started operating through a system built around their actual workflow.
"We had the capability but not the infrastructure to match it. Hamza built us a website that actually positions us properly, a project system the whole team uses, and automation that handles client follow-up without us thinking about it. It changed how we show up and how we operate internally."
Running a technical business on informal systems?
The gap between your capability and your infrastructure is costing you more than you realise — in client trust, team efficiency, and growth you're leaving on the table.
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