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SixDees Business Infrastructure

One connected system to run the whole business

SixDees was growing on the founder's back — every deal, delivery, and decision routed through one person. I built the CRM, sales pipeline, automation layer, delivery system, and SOPs into a single operation that runs without them in the room.

70% Less founder dependency
30% Faster delivery
15+ Hours saved weekly
Client SixDees Digital services agency
Engagement End-to-end build Audit → build → handover
Timeline ~8 weeks Phased rollout, live along the way
Scope 5 systems CRM · Pipeline · Automation · Delivery · SOPs
The challenge

The business ran, but only when the founder did

SixDees was winning work and delivering it well — but the entire operation lived in one person's head, inbox, and WhatsApp threads. Growth had quietly become the bottleneck.

01

Leads lived in the founder's inbox

Every inquiry, quote, and follow-up ran through one person. When they got busy, deals went cold — and no one could see it happening.

02

Delivery was tracked in chat

Project status lived across WhatsApp groups and memory. Nothing was written down, so onboarding a new team member meant re-explaining everything.

03

The same manual work, every week

Intake, quoting, onboarding, status updates, reminders — all done by hand, all repeated, all eating hours that should have gone into the actual work.

04

No shared source of truth

Pipeline, projects, and process each lived somewhere different. The founder was the only integration layer — and that couldn't scale.

What got built

Five systems, wired into one operation

Nothing here is a standalone tool. Each piece feeds the next — a lead captured in one becomes a project tracked in another becomes a follow-up sent automatically.

01

CRM & sales pipeline

A pipeline structured around how SixDees actually sells — clear stages, owned deals, and full visibility from first touch to signed.

02

Automation layer

Intake, quoting, onboarding, reminders, and follow-ups moved off the founder's plate and into workflows that run on their own.

03

Project delivery system

Every active project tracked in one place with owners, stages, and deadlines — replacing the WhatsApp threads entirely.

04

SOPs & documentation

The process written down and repeatable, so the business runs on structure — and a new hire can step in without the founder narrating.

How it connects
Lead captured Pipeline stage set Follow-up automated Project spun up Delivered & tracked
The results

What changed once it was live

70%

Less founder dependency

Day-to-day operations no longer wait on one person to move.

30%

Faster project delivery

Clear ownership and stages cut the lag between steps.

15+

Hours saved every week

Reclaimed from manual intake, updates, and follow-up.

The real shift wasn't any single number — it was that the founder could step away for a week and the business kept selling, delivering, and following up without them. The operation finally ran on structure instead of memory.

In their words

"Hamza looked at the whole business, not just a task list. He found where we were leaking time and built the system that fixed it. For the first time, the company doesn't stop when I do."

F
Founder
SixDees
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